TOP TRENDS FOR 2015
What Do
Consumers
Want?
W
hat new things are consumers
clamoring for? Global consumer
research firm trendwatching.com thinks 2015
is the year when consumers want “fast” lanes and
TURN T
“instant” skills as well as more opportunities to
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connect, especially through shared experiences.
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INSIGHORE
TS!
The research firm, which has more than 3,000
trend spotters all over the world, has identified at
least 10 top consumer trends and opportunities for 2015.
Here are a few of them:
TREND 1:
INSTANT SKILLS
TREND 2:
FAST-LANING
In the age of “quick” and “instant” fixes, consumers are
demanding instant skills from many of today’s products and
service providers.
What does this mean for those in the business? Toss out the
120-page user manual, consumers want easy-to-use, no-hassleto-apply, takes-no-time-to-learn products. And equally as
important to the barrier-free benefit is the professional-quality
output that would help them elevate their “social status.” Think
of the many brilliant photography from amateur and aspiring
photographers who, using nothing more than their iPhone’s
built-in cameras, brag about their shots on social media.
Nobody has the time to wait in line anymore. Hate the long
checkout lane? Shop online. No patience for the wait time? Order
ahead using a smartphone app. As consumers become increasingly time-starved, the demand for more and more businesses to
provide optional fast lanes is growing. The challenge for service
and product providers is finding w ^\