Pulse March 2019 - Page 54

MONEY MATTERS BY ANNE OBARSKI Five Strategies to Improve your retail Experience When was the last time someone told you that you just had to see something? People share experiences that excite them, and spa-goers are no different. When your clients have a great retail experience in your spa, you’ve piqued one or more of their senses and they’ll want to share their contagious experience. This creates a powerful word-of-mouth buzz that can drive success for your retail on its own, without your thera- pists and estheticians feeling pressured to sell. “When your clients have a great retail experience in your spa, you’ve piqued one or more of their senses and they’ll want to share their contagious experience.” here are five strategies to add retail excitement to your spa and create a fun, “contagious” experience. 1. Unique Branding The key to being unique is discov- ering items your clients can’t find elsewhere, getting them and then displaying them in an unusual way! Think outside of the standard 52 PULSE n march 2019 products, seek out the latest trends and then put your spa’s own twist on things. your branding process should create a memorable, repeatable, recognizable and unique way of doing business. When repeat guests come into your spa, you should hear them say, “i tell everyone i know what unusual and great products you have!” The customer wants what isn’t on your shelves yet. They expect you to be the connection with what is new, and to show them how quickly they can buy it and use it. find that new item that they want to break the door down to get and take advantage of their fomo—fear of missing out—on the latest trends.