Pulse March 2019 - Page 4

from your chairman ISPA BoArd of dIrectorS ELECTED OFFICERS CHAIRMAN Garrett Mersberger Kohler co. VICE CHAIRMAN Scott Duncan Spa Gregorie’s SECRETARY/TREASURER Robert Vance Sensei retreats Lana’i DIRECTORS THIS FALL, ISPA WILL RELEASE THE 20TH EDITION OF THE ISPA U.S. SPA INDUSTRY STUDY. in honor of this, Pulse will feature a series of articles this year that look back on surprising stats and interesting analysis from two decades of spa industry studies. i’m especially excited to read these articles because i am a huge numbers nerd. Excel files get me giddy and excited. i would not be the operator i am today without a great appreci- ation for numbers, data and research. i’ve said many times that data points and research are my beacon, my roadmap from week to week on what business decisions to make. When do i discount? When do i spend more on marketing “More participants mean better data, and better data is easier to use to improve your business.” and advertising? Where do i open our next spa and what do we pay our therapists there? Data can be used to inform the answer to each of these questions. Besides my own internal numbers that i use on a daily basis, i also utilize iSPa’s online research portal for great industry data points. from high-quality consumer insights to our monthly Snapshot Surveys and past industry Studies, powerful and practical statistics are only a couple of clicks away. if you haven’t visited experienceispa.com recently, i challenge you to go online and dig into the data that comes with your iSPa membership. you’ll be amazed at all the different data points and research you can find in seconds. if you're a spa in the u.S., i encourage you to participate in the u.S. Spa industry Study survey before march 15, when it closes. if you're a resource partner, spread the word to spas that you work with and invite them to participate. more participants mean better data, and better data is easier to use to improve your business and help it succeed. —gArrett merSBerger, chAIrmAn 2 PULSE n march 2019 Noel Asmar noel asmar Group, inc. Jill Carlen hilton Worldwide Brennan Evans Trilogy Spa holdings Blake Feeney Living Earth crafts Patrick Huey montage hotels & resorts Kristine Huffman hutchinson consulting Kelleye Martin The Edgewater resort & Spa Laura Parsons The resort at Pelican hill Frank Pitsikalis resortSuite Todd Shaw Technogym Yvonne Smith La rive Spa at northern Quest resort & casino Michelle Adams Somerville Woodstock inn & resort Eric Stephenson Elements massage Jessica Timberlake Éminence organic Skin care ISPA PreSIdent Lynne NcNees international SPa association medIcAl AdvISor Brent A. Bauer, MD mayo clinic