Pulse March 2019 - Page 19

in the industry, growing to 372,000 Total spa in 2018. Working patterns, however, locations in the U.S. change over time. While the are now estimated to be number of full-time and part-time employees is now broadly similar, at an all-time high of this was not the case 20 years 21,770. Back in 1999, fewer ago when full-time employees than 20 percent of these made up over two thirds of the workforce (69 percent), a figure spas existed, with only steadily decreasing over time. 4,140 locations Two decades’ worth of data later compared to today. and the spa industry sees itself in a The number of people visiting spas has also rapidly increased in the last 20 years. iSPa’s most recent consumer Snapshot survey, also conducted by Pwc, estimated that approxi- mately half of the u.S. population now classifies themselves as spa- goers. The industry data reflects this, with 187 million spa visits last year compared to 69 million in 1999. The key for spas will be encouraging more of their clientele to become frequent spa-goers, rather than just attending once or twice a year With demand growing so strongly during the last 20 years, the virtuous circle sees employment in the industry growing accordingly. When employee numbers were first calculated in 1999, an estimated 125,000 people worked strong position, and continues to serve as a barometer of the wider u.S. economy’s perfor- mance. fieldwork for the 2019 study is well underway, with the closing date fast approaching. The results of the 20th anniversary edition will be revealed at the 2019 iSPa conference & Expo in Las Vegas, September 11-13. n Please take part at PwcSpaPerspectives.com if you haven’t done so already. The survey closes on March 15. march n ■ PULSE 2019 17