entered the workforce doesn’t realize these changes,
more experienced workers have
certainly felt the change.
their programs and attract more students. There is a
particular shortage of nail technicians, with very few
schools offering this program. n
On the changing face of
spa: overall, i have seen
an increase in younger
and more educated
workers. Previously, it
seemed to be that more
mature people entered
this route later in life as they
needed a career- or life-change,
but now it has become common to
enter earlier in life. There has also been a significant
increase in men within the industry over the past 20
years. This includes roles in management and providing
massage and skin care services.
solving the talent shortage in the 2020s: The industry will
have to take a proactive approach to educate middle-
and high-schoolers about the diverse opportunities
within the hospitality industry. There will also have to
be more support and partnership with massage,
esthetics and especially nail schools to help them market
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