Pulse June 2019 | Page 50

The CBD Experience Questions, Answers and Insights from a CBD First-Timer CBD has taken the spa industry by storm over the past few years, but the cannabinoid craze has been particularly noticeable since the start of 2018. It’s a fast-growing product category that aligns with several macro-trends within our industry: the push for natural products; the movement toward small, boutique suppliers; the growing role of environmentalism in the decision-making process of spa-goers. Yet, there’s still a great deal of confusion around CBD-based products. As a spa director, how and why should I use it? As a guest, why do I want it? By Jamison stoike 48 PULSE ■ jUnE 2019