soothe provides flexible, on-demand treatments for busy clients.
soothe
“i am so proud of the thousands of
massage therapists who are paying
their rent and feeding their families on
their extra income from Zeel,” said
hamadeh. “We are working state by
state to properly build a new way for
people to work, in their own way and
on their own time. We hope that soon,
the regulatory environment will catch
up to the new realities of work.
“Wellness is a revolution, not just
an industry, and we are proud and
excited to be part of a trend that is
helping people live longer, feel better
and focus on the things that really
matter. Stay tuned, as 2019 is an
exciting time for us.”
Soothe, launched in 2014, is an app-
based massage provider that was also
born from the pains of a loved one.
Growing up, Soothe founder merlin
Kauffman gained a unique perspective
from watching the incredible work his
mother did in the health and wellness
industry as a home-based provider. as
he grew older, he began to realize that
she was underpaid and underutilized,
oftentimes waiting around for a client
who may or may not show up. mixed
with his passion for travel and
frustration at not being able to get a
massage at any time of the day or
night after a long flight, he decided to
start Soothe, which allows consumers
greater convenience in obtaining a
spa-quality massage when and where
they want.
“Soothe offers Swedish, Sports,
Deep Tissue and Pre-natal massage in
the privacy of one’s home, office or
hotel. These offerings vary from slow,
gentle, relaxing strokes to targeted
deep tissue muscle therapy. Soothe
also offers assisted stretching during
sports massage sessions.”
Bishop says the company plans to
launch in Germany in mid-2019 and
that they’re particularly excited about
growing Soothe at Work, which is a
corporate chair massage and assisted
stretching program that helps lower
stress levels, increases focus and
boosts morale and productivity in
employees.
“We really want the customer’s
experience with Soothe to be
phenomenal, which is why we have
such a rigorous on-boarding process.
The vast majority of our therapists
have been hand-vetted by a massage
expert and must demonstrate profes-
sionalism and an excellent intake
before being accepted onto our
network. We grew from eight to over
70 markets in 36 months, and the
Soothe team accomplished this with
great with enthusiasm.”
squeeze
“We’re all avid massage goers and
view the landscape as having two
limited options,” said Squeeze cEo/co-
founder Brittney Driscoll. “on one
end, discount chains offer affordable
pricing, but a subpar customer
experience while high-end hotels and
spas offer an amazing, but financially
unattainable experience for a regular
monthly or weekly massage. There
just wasn’t anything out there that
delivered on the experience we were
looking for.”
Squeeze was created out of
personal necessity and is the brain-
child of michael Landau & alli Webb,
co-founders of Drybar. This new spa
concept eliminates cumbersome trans-
actions electronically, giving guests the
ability to come in, receive their
treatment and leave without any inter-
ruptions.
“many of the key aspects of the
concept solve for the clunkiness that
exists across the industry—having to
call individual locations for appoint-
ments, waiting in long checkout lines
or dealing with clunky transactional
processes and awkward in-person
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