Pulse June 2018 - Page 17

stay coNNEctEd #ISPAInterviews Always Learning in the ISPA Academy The ISPA Academy is packed full of interesting spa facts, useful aids and more, so if you’re ever in need of furthering your spa education or a handy example, head to experienceispa.com/ispa-academy. Don’t miss these recently added educational resources: l How to Connect with Lawrence visits Amangiri Resort in the desert of Utah in this #ISPAInterviews. Don’t miss our new video series ISPA Interviews with Lawrence Biscontini. In this bi-weekly video series, Lawrence travels the world talking to ISPA spa members about tips, trends and industry challenges. Where will Lawrence go next? IN AN INSTA Tomorrow’s Customer Millennial marketing expert Scott Steinberg shows you how to focus your marketing efforts on future customers to save time and money. l Creating a Joy-Filled Team Through Positivity Five tips that will help you lead your team to positive productivity. l Delivering a Wow Experience This article by Dr. Bryan Williams will help you create a customer experience that will make your spa stand out and have customers returning for more. Do you follow @ISPAdoyou on Instagram? If not, you’re missing out on a lot of fun! With 700 million unique monthly users, Instagram is the fastest growing social media network. It’s a great place to connect with customers as well as friends in the industry. INSTAGRAM TIP: Build a community by posting fan photos. Encourage followers to post using a hashtag, then repost the best ones on your brand’s feed. Your followers will love the shares and you’ll have ready-made posts for your brand; it’s a win-win! June 2018 ■ PULSE 15