knowledge to recommend treatments to
guests throughout the resort. The key is
to get everyone involved.”
Some great places to start are golf
pros, fishing guides, and other sport
instructors who have one-on-one inter-
Wives, girlfriends,
sisters, friends;
most men get
their first taste
of spa by accom-
panying another
person, usually
a woman.
action with male guests and understand
the toll strenuous activity can take on the
body.
Reaching out to male athletes doesn’t
have to be limited to resorts. Day spas can
easily reach out to local athletic clubs,
men’s clubs or fitness studios to reach a
spa-minded male client.
Colby Ring, Site Manager at Massage
Trilogy Riverside, a wellness-centered day
spa concept in California, targets local
athletes to increase male spa attendance.
“We reach out to athletes to educate
The Sabila Spa Signature Golf Massage uses actual golf balls for trigger point therapy.
them on how sports massage can benefit
them,” she notes. “For instance, golfers
love hearing how massage can benefit
their swing and range of motion, which
will greatly improve their game.”
Sports aren’t the only way to a man’s
heart. Wout suggests using their female
partners to attract men to the spa.
“Wives, girlfriends, sisters and friends,
most men get their first taste of spa by
accompanying another person, usually a
woman,” she says. “By offering gifts to
our female clients that they can share
with the gentlemen in their lives, we
indirectly reach our male customers.”
Byrd agrees by adding, “our couples’
massage is very popular and we have a
large cross-over of men from the couples’
massage to individual massage treatments
after they see the benefits.” n
NEED A QUICK LIST? Click here for quick tips from ISPA members
on how to attract men to the spa.
F E AT U R E D S O U R C E S
JENNIFER AARONS
LIA WOUT
Assistant Spa Manager
Director of Spa Operations
Borgata Hotel Casino & Spa The Ritz- Carlton Spa
ATLANTIC CITY, NJ
PALM BEACH, ARUBA
RENVYE BYRD COLBY RICE CLAUDINE S. RIEMER
Spa Director
Safety Harbor Resort Massage Trilogy SAFETY HARBOR, FLORIDA CALIFORNIA Spa Director
Sabila Spa Villa Del Palmar
Loreto
VARIOUS LOCATIONS,
LORETO BCS, MEXICO
June 2017
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