Pulse June 2017 - Page 40

The Elephant IN THE OFFICE How to Address Social Media Use with Your Employees BY KELLY HEITZ There’s no denying it. Social media has become an integral part of our lives and our businesses. In a June 2016 survey from Pew Research Center, 77 percent of 2,003 American workers surveyed reported they use social media while at work. Much of your company’s reputation and image is reflected on social media, which is why creating a social media policy for employees to follow could be a great idea. 38 PULSE ■ June 2017