Pulse June 2017 - Page 26

MEMBER PERSPECTIVES continues, “Our goal is to attract new clientele and have them feel so comfortable in our space that they will be inspired to return for a service, tell a friend about their experience at the spa, or pick up a gift card for someone else.” Also, Cape Cod is the second most popular wedding destination in the country. At Ocean Edge Resort, there can be anywhere from two to four weddings each weekend from May through October. Corcoran and Roche noticed there was nowhere on the resort that was desig- nated for brides and their maids to prepare for the big day. To meet this direct need, the pair created The Side Porch. This beautiful sun filled porch offers a private living room with comfortable seating area, private restroom (so not to disturb spa guests in the locker area), a large dressing room, and four hair and makeup stations. “Because we are new, we have several opportunities to train our staff as a group instead of wasting time and money training staff members individually.” — JOANNA ROCHE, CONSULTING SPA DIRECTOR The Side Porch has the ability for guests to play their own music, and food and beverage service is provided by the hotel. This space alone will attract a huge number of existing Resort guests to the spa and Corcoran and Roche expect it will be booked every weekend during the busy season. To build this audience and get the word out about their unique offerings, Corcoran is relying heavily on social media and email marketing. “We feel strongly that if you are building an audience that you want to trust you, you should have something valuable to say. We use beautiful high quality images and post frequently, with news or a sense of humor, but not frivolously. No preaching! All posts reinforce the brand we are trying to build.” n SPA QUICK FACTS Spa projected open date: May 15, 2017 Facilities/amenities: 5 treatment rooms, facials, massage, nails, waxing, a multi-purpose and self-contained Side Porch for parties and group activ- ities. Number of spa staff: 25 full and part- time Product lines used: HydraFacial, Beach House Blends (in-house product line) Most used marketing channel: Instagram, eblasts, Facebook Website: thebeachhousespaoceanedge.com Phone: 774.323.6230 Facebook: facebook.com/oceanedge- beachhousespa Instagram: @thebeachhousespao- ceanedge The pedicure stations at The Beach House Spa combine comfort with function and are designed to be gender neutral. 24 PULSE ■ June 2017 Twitter: @ShopSheSells