Pulse June 2017 - Page 64

SUCCESSSTORIES INSPIRING TALES OF STARTUPS, GROWTH AND OVERCOMING HARDSHIPS How Creative Partnerships Can Lead to Spa Magic BY KELLY HEITZ Heather Kreider, L.E., R.N. Co-founder and owner n Makes Scents Natural Spa Line Lancaster, Pennsylvania n important factor in the success of any industry is collaboration, but I’d venture to say that when spa people come together, the result can be utter magic—for both sides. This was the case for the Springs Eternal Spa at Omni Bedford Springs Resort and Makes Scents Natural Spa Line. Their common goal? Creating a product line that reflects the feel and tradition of the Springs Eternal Spa. The result? A complete line of products and a partnership that went above and beyond even the creators’ wildest dreams. A “With our own brand of products already incorporated into their seasonal treatment lines, expanding that partnership to create an exclusive line for them was a natural progression.” — Heather Kreider, L.E., R.N. Michael McDonald Spa Director n Springs Eternal Spa at Omni Bedford Springs Resort Bedford, Pennsylvania “Building strong relationships and trust is the key to any business relationship whether it is working one on one with a client or working behind the scenes with spa partners and vendors,” says Heather Kreider, L.E., R.N., co-founder and owner of Makes Scents Natural Spa Line. “When you work together to create products of exceptional quality that spa technicians love, it enables spas to delight guests. And that leads to repeat visits and higher retail sales. In our experience, strong partnerships facilitate growth of the spa indust 今t)!܁Q Qѡ+q]ݕɔѡɭЁȁѡѥѹ͡ݥѠ)ɽՍ́ݡɕєՅɽՍٕ́)٥Յ́ݡٔѡѡ͕ٕ̳tͅ)5%ЁѼٕѡ́́ͥ)5ɹѼ-ɕȁȁ͉9ѡݡո)5́ḾЁɉ1ѕȰAم+q եɕѥ́͡ݥѠȁѹ́́݅)хЁЁȁͥ́ݔ܁ѡ)Q ɐ ѠIՅѕٕ́ȁݼɥ̸()AU1M+Z))չ