Pulse July 2020 | Page 32

MEMBER PERSPECTIVES BY JAMISON STOIKE LIFE IN LOCKDOWN Three ISPA Members Share Their Stories THE PAST FOUR MONTHS HAVE BROUGHT A WHIRLWIND of change in the face of COVID-19. Few spa directors would say that they fully anticipated the scope of the challenges that have arisen: economic distress, mandatory closures and a fear of ongoing apprehension on returning to spa. During this time, many spas around the world have been forced to temporarily shutter, lay off staff and pivot to new business models—curbside retail pick-up, touchless services and more—to stay afloat. At The Spa at Kilaga Springs, Spa Manager Trudy Smith quickly pivoted to offer curbside retail service. Outside Phoenix, Arizona, the Fairmont Scottsdale Princess hotel remained open while the spa was forced to close—although they’re now partially reopen. And across the Atlantic in Switzerland, the Dolder Grand Spa shut its doors but is now fully reopen, albeit with reduced capacity. Pulse spoke with each of these three ISPA members to learn more about how they’ve tackled the obstacles of the past several months. Near the Initial Hotspot The Spa at Kilaga Springs is located in Lincoln, California, a suburban community outside Sacramento that’s just 100 miles from San Francisco, an early COVID-19 hotspot in the United States. The spa is at the core of a Del Webb retirement community, which means that it caters primarily to 28 PULSE ■ JULY 2020