THE PULSE GUIDE TO REOPENING
WHAT SPA-GOERS REALLY WANT
Insights into the Post-COVID-19 Expectations of Spa-Goers
AS THE COVID-19 PANDEMIC BEGAN, ISPA’s research partner, PwC, worked quickly and thoroughly
to complete a detailed survey of spa-goers’ and non-spa-goers’ attitudes towards spas and COVID-19:
what policies will they expect to see? When will they return to spas? What services and treatments will
they be interested in?
The ISPA Consumer Snapshot Vol. X, recently released, has the answers.
DOWNLOAD THE RESULTS
AS AN ISPA MEMBER, you can view the full results of
the study online. First, go to experienceispa.com and
login to your member account. Then, go to
experienceispa.com/resources/research
to download
a PDF of the
final report.
90%
YES
FREE
TO ALL
ISPA
MEMBERS!
BEHAVIOR
DURING
THE PANDEMIC
Did You Maintain
Social Distancing?
(AS OF MAY 2020.)
7%
PARTIALLY
2%
NO
JULY 2020 ■ PULSE 25