Pulse July 2020 | Page 15

ADVERTORIAL CLEAN REPUBLIC The Cleaner Way to Clean Ready to revolutionize how you clean? Visit clean-republic.com H Despite the emphasis that spas around the world have placed on using green, natural and clean products in their treatments, most still use the same cleaners and disinfectants they always have. Hugh Huffaker, CEO of Clean Republic, began to wonder why there wasn’t a better, more natural way to clean a spa. Clean Republic— which specializes in the development and distribution of eco-friendly, nontoxic cleaning solutions—is the product of that wonder. Clean Republic’s story begins on a farm in Tennessee, where Huffaker’s skin care company CAUSE+MEDIC grows hemp for its high-end body and face products. The crop was consistently beset by powdery mildew, for which the only treatments were “very acidic substances,” says Huffaker. CAUSE+MEDIC began looking at less toxic ways to keep its hemp healthy and discovered that hypochlorous acid—a naturally occurring disinfectant produced by white blood cells—was the solution. Huffaker immediately knew they were on to something: what if hypochlorous acid could be used to disinfect and clean more than just hemp? They found a way to stabilize hypochlorous acid in solution so that it could be stored in bottles. The only ingredients are water and salt, which is then electrified with a high-energy current to create hypochlorous acid. The result is an extremely effective cleaner that kills even notorious C-diff bacteria in less than a minute. Says Huffaker, Clean Republic’s disinfectant is “one of the strongest solutions on the market,” yet also among the least toxic of its kind. In fact, Clean Republic’s Disinfectant + Sanitizer is EPA-approved for use against SARS-CoV-2 yet has the lowest toxicity rating possible for a disinfectant. It’s also “great to use on treatment tables, tools, steam rooms, sauna—everything that’s in a spa,” says Huffaker. Huffaker’s pedigree in the spa industry makes Clean Republic uniquely suited to address the needs of spa operators in the wake of COVID-19. And given spa-goers’ increased interest in sanitation, Clean Republic’s products— particularly the 3.4oz On-the-Go Everyday Cleaner—are great additions to a spa’s retail. “Spas are looking for new ways to increase the bottom line,” Huffaker adds, “and there are not many cleaning products that a spa would be excited to sell.” By offering a natural, hospital-grade disinfectant, Clean Republic provides cleaners that your spa can feel good about. H “In fact, Clean Republic’s Disinfectant + Sanitizer is EPA-approved for use against SARS-CoV-2 yet has the lowest toxicity rating possible for a disinfectant.” JULY 2020 ■ PULSE 11