Pulse July 2019 | Page 90

need to register online for free and devise a unique wellness activity that lasts at least one hour. The more unique, the better: one of de Gabriac’s favorite examples from last year’s event came from a spa in Mozambique that hosted a yoga and meditation session on a small, coastal sand bank that washed away at high tide. Another activity from 2018 noted by de Gabriac was a “Yopera” class that combined yoga and opera. Outreach to local media, government officials and businesses is another important aspect of participation, according to de Gabriac. Lastly, de Gabriac notes that engaging with your employees is critical to the event’s success and beneficial to your spa’s long-term workforce development. By creating a unique activity through employee input and “sharing a higher purpose with them” beyond the bottom-line, your team will feel a sense of pride in their work, says de Gabriac. Todd Hewitt—corporate director spa, health clubs and recreation for Shangri-La Hotels and Resorts—is an advocate for the impact of the event. “We think that it is important to continue to increase the awareness of wellness through fun activities,” said Hewitt, who also noted that Shangri-La especially values World Wellness Weekend’s emphasis on community involvement. Last year, Shangri-La’s events ranged from glow-in-the-dark yoga was among montage hotels & resorts’ activities during last year’s event. Zumba in Jakarta to rooftop yoga in Bangkok and Sydney. Hewitt says that Shangri-La plans to do even more for this year’s event by “coordinating real-time competitive activ- ities between five of our largest fitness facilities.” Whether you’re a day spa, a destination spa or anything in between, there’s no activity too big or too small for World Wellness Weekend, says de Gabriac. “It’s all about having fun,” he says, “It’s a time when we can all come together to do something amazing and elevate the profile of wellness.” No matter where you’re located or what you do, that’s a mission that all ISPA members can agree on. n