Pulse July 2019 | Page 65

ace the interview: Keys to Getting to the Core of Interview Candidates Presented By Jon Player INTERACTIvITy: MODERATE HH IT’S NO SECRET that hiring in the current job market is difficult. In this session, participants will receive advanced, specific and actionable methods to discover more about candidates in less time by creating authentic connec- tions, significantly increasing the quality of their hires. toP takeaWays: l Enhanced ability to communicate clearly with interview candidates by creating authentic connections. l How to ask specific and effective questions of interview candidates. l Insight into the assessment of how candidates will fit at your organi- zation. l A more effective interviewing structure through analysis of the skills required for the open position. “Limited talent, an increased need for specialized skills, competing offers and tight timelines significantly impact the quality of your search.” communicate like a leader: One Conversation at a Time Presented By deBra fine INTERACTIvITy: LOW H IN THIS SESSION, attendees will gain conversation skills that will help cultivate collaboration within your spa organization. toP takeaWays: l How to integrate conversation tools that enhance leadership skills. l Ways to avoid sending contradictory or confusing signals. l Preventing the most common conversation blunders that create a negative impression. l Demonstrating that you’re a positive and self-confident leader while experiencing more ease during face-to-face interactions and meetings. “The ability to talk easily with anyone is a learned skill, not a personality trait.” customer experience is the new competitive advantage: What Works, What Doesn’t and Why it Matters More Than Ever Presented By david avrin INTERACTIvITy: LOW H THE GREATEST SOURCE OF LOST REVENUE for your business is the prospect you never knew about. In this session, attendees will learn about the current monumental shift in purchasing behavior and how to earn customers—and keep them, too—by engaging prospects and creating customer experiences worth sharing. toP takeaWays: l How to see all the choices available from the customer’s perspective. l How stories of lost opportunities at every level reach the masses, as well as why it matters. l How missed moments and maddening policies contribute to lost sales and negative reviews. l Why differentiation trumps competency and connection earns sales. “How do you earn and keep customers when patience is short and alternatives are only a short drive or a click away?” jULy ■ PULSE 2019 63