Pulse July 2019 | Page 53

THE EXPERIENCE CENTER WHAT’S A TRIP TO A SPA CONVENTION WITHOUT A SPA TREATMENT? The Experience Center is your opportunity to unwind while trying out the latest, most innovative products and treatments on the market. Located across the hall from THE HUB, the 2019 Experience Center will feature: ADVICE FOR FIRST-TIME EXHIBITORS It’s a big Expo Hall, but being a first-time exhibitor doesn’t have to be intimidating. Here are some tips from past attendees to help you make your first Conference a surefire success. “Instead of diving into the details [immediately], ask questions about our current needs or interests. Many times I’m frozen because a lot of information is being shared but it’s not relevant to my operation or retail buying.” — SHARON NARDUZZI, Director of Spa & Fitness, Silverleaf Spa “Find out what the buyer needs, not what you think they need. Understand that it is about creating a successful partnership, not a sales pitch.” — BRITTANY HUNT, Spa Manager, Pala Casino Spa and Resort EDITOR’S NOTE: This list is complete as of 6/10. For an up-to-date list, see attendISPA.com. FOR MORE INFORMATION on how to reserve an appointment at the Experience Center, as well as what treatments will be on offer, visit attendISPA.com. “Make friends with exhibitors that are veterans— and not promoting the same products as you, obviously—and ask them to introduce you to their current buyers as a nice icebreaker. I had a vendor do that last year.” — MICHAEL CONTE, Director of Spa and Wellness, The Meadowood Spa Generate incremental business from locals and travelers alike with Travelzoo 97% of Travelzoo members make wellness a priority 60% focus on wellness while traveling Source: Travelzoo Spa Trends Survey, January 2019 Learn more. Contact: Scott Oklin at [email protected]