Pulse July 2018 - Page 93

urbana powered by sobel Westex urbanaspa.com if you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? Quality and customer service. We have developed a very unique warehouse supply program to always keep our customers in-stock whenever they need replenished inventory. how does your brand continually work to connect with spas throughout the year? We are an innovative company constantly shopping the market for new colors and fabrications. Our replenishment program also makes us great partners for spas so they can always buy what they need and not have to wait weeks to receive their goods. What exciting new product is your company showcasing at the 2018 ispa conference & expo? voya products Ltd. voya.ie Our Four in One Collection (Sheet, Blanket, Runner & Duvet Cover All in One) allows spas to not only save money, but also keep all treatment room looking the same. We take the guess work out of making a spa treatment bed. Your massage therapists will save time because the coverlet is four-in-one and all pieces are sewn together. if you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? As a truly a niche brand, VOYA focuses on creating genuinely authentic, certified organic, seaweed-based products and spa treatments. Our connection with the ocean and tradition is very strong, and our team of harvesters only use traditional methods of harvesting wild seaweed. We are a family-run business on the west coast of Ireland that exports into 37 countries. All our products contain as much organic ingredients as possible—certified by the Soil Association/COMOS, the gold standard in organic certifications. how does your brand continually work to connect with spas throughout the year? VOYA takes pride in supporting our accounts by offering visits from our business development team every six weeks. We are on- hand to offer support and guidance on business practices. We offer complimentary training and refresher courses to ensure each therapist are armed with up-to-date training on our unique treatment menu and new product launches. VOYA offers marketing support, bespoke management development courses and support on promotional events. What exciting new product is your company showcasing at the 2018 ispa conference & expo? VOYA’s Lazy Days Seaweed Wellbeing Bath is one of our bestselling products and the first product we launched to market over 12 years ago. Lazy Days is the ultimate way to experience VOYA. Once immersed in a hot bath, seaweed will naturally re-hydrate and spring back to life, releasing its soothing, healing and moisturizing properties. “Cherish your human connections your relationships with friends and family.” — BArBArA BUSH July 2018 ■ PULSE 91