Pulse July 2018 - Page 90

silvEr sPoNsors kerstin Florian international kerstinFLorian.com if you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? For 40 years, Kerstin Florian has understood that spa is more than a place or a treatment. Spa is a wellness lifestyle built around four cornerstones: proper nutrition, regular exercise, peace of mind and care of face and body. Our products and treatments weave together these individual elements with natural ingredients and global therapies to create a true intention of wellness in people’s lives and reveal the outer beauty that comes from inner health. how does your brand continually work to connect with spas throughout the year? Spas are centers for wellness education. Staying connected—physically and virtually—is essential to keeping the information, flow and energy of wellness alive and current. We regularly visit our partners, offering training, continuing education and team-building activities, hosting wellness experiences and retail events, and supporting wellness initiatives on global and local scales. We also offer instant online access to educational, sales and merchandising materials, videos and manuals, as well as ongoing contact via social media. make up Factory makeupFactoryus.com What exciting new product is your company showcasing at the 2018 ispa conference & expo? The Kerstin Florian heritage comes full circle in our 40th year as we debut ANDA, a complete collection of visionary natural and organic skincare whose hero product represents the culmination of spa wellness by harnessing and perfecting the structure, vitality and cell-optimizing benefits of water. Introducing ANDA Coherence Elixir. if you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? We are connected on a global scale and in over 50 countries worldwide. Make Up Factory is a high-end makeup line that is dermatologically approved and suitable for sensitive skin and a no animal testing and cruelty-free makeup that is made in Germany. Our innovative merchandising modular retail/tester system easily creates engagement with customers, due to ease of use and a built-in retail system where guest can shop on their own. how does your brand continually work to connect with spas throughout the year? With over 30 years retail experience, we connect with consistent communication with our accounts and SEO website capabilities connecting future makeup guest with our spa accounts searching for Make Up Factory products. We provide continual updated fresh global trend marketing images and video for use on all social media platforms. We help our spa leadership teams succeed because we provide key training tools that connect through color, which inspires their teams. natura bisse international naturabisse.com What exciting new product is your company showcasing at the 2018 ispa conference & expo? Our Velvet Lifting Foundations are of highest quality, for women over 35, non-clogging, compatible with any skincare and provide a poreless, lifted airbrush look to the skin without a heavy feel. It’s good for your skin makeup! We are known for all our highly-pigmented long-wearing makeup colors. if you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? Natura Bissé has become the first company in the beauty sector to be named as Forbes Travel Guide’s exclusive “Official Skincare Brand” and awarded the “In partnership with” seal, which serves to support that our elevated standards are totally aligned with the institution’s requirements. These recognitions reflect our passion for offering the best customer service and our desire to constantly improve the quality of our ground-breaking products and wellness experiences at the most select spas. how does your brand continually work to connect with spas throughout the year? Constant active listening connects us with our partners, who trust us due to our extensive international experience, our unique professional background and our presence at the most extraordinary spas worldwide. Natura Bissé creates revolutionary wellness experiences that wow our guests. The Mindful Touch is a great example of combining mindfulness with virtual reality and the power of touch to help guests enjoy the spa experience as never before. What exciting new product is your company showcasing at the 2018 ispa conference & expo? DIAMOND COLLECTION is the most exclusive jewel for the skin, formulated as the ultimate global anti-aging treatment. The highest concentrations of powerful active ingredients within its professional and retail formulas, offer immediate results that surpass every expectation. A wow effect that also represents Natura Bissé’s unique universe of beauty and wellness. 88 PULSE ■ July 2018