Pulse July 2018 - Page 80

gold sPoNsors Groupon Groupon.com if you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? Groupon has over 90 percent retention rate in the spa industry. We specialize in driving local traffic to high-end spas in their shoulder seasons or off peak days and do so while focusing on the quality of the experience rather than the discount. The Groupon Health, Beauty & Wellness team has tremendous flexibility to create a campaign that meets your individual needs and creates growth where you need it. Over 90 percent of the spas that work with us return for additional campaigns because of the success and ROI they see working with Groupon. how does your brand continually work to connect with spas throughout the year? Groupon continues to immerse themselves in the industry, attending dozens of events and conferences annually throughout the country. We spend time with spa directors and spa managers listening to the feedback they have from their staff on how we can be better. The Groupon Team loves sharing best practices for customer acquisition and retention so we can duplicate what is working to keep marketing profitable and effective. Also, our spa search and mobile traffic continues to grow. Our key goal is to help find long-term clientele and work on acquisition and retention strategies for national, regional and local spas. product spotlight Groupon’s mobile app is currently in the top 5 in the country, just ahead of Target with over 43 million monthly users. Consumers trust Groupon’s brand and we have evolved as a preferred shopping tool for spas. Groupon has also implemented an exclusive Signature Platform for high-end spas with brand enhancements that only reach our most affluent subscribers.