Pulse July 2018 - Page 78

gold sPoNsors columbia skincare coLumbiaprobiotics.com if you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? We would like our customers to understand the signifi- cance of the research and product development that goes into every item we manufacture. All our ingredients are carefully selected to potentiate together, making the finished product highly effective, completely safe for use on all skin types and offering repeatable results year-after-year of use. There are no other brands offering this cGMP level of product development and execution in our industry. This care results in greater customer satisfaction and a loyalty to our brand and to you, our brand trading partner. T he Columbia SkinCare brand brings with it a 147-year history of product excellence and customer satisfaction. how does your brand continually work to connect with spas throughout the year? The Columbia SkinCare brand is continually connecting with spas during the year through our educa- tional outreach to estheticians, our incentive initiatives with our appointed spa partners and through customer relationship building efforts between our staff, which generate interest among your guests in our products and our technologies. We offer unique value- added opportunities for our spa partners including featured ads in magazines, newsletters and direct communications with the health, wellness and travel communities that encourage a targeted audience to experience the difference of a probiotic treatment at one of our appointed spa partners. product spotlight Columbia Probiotic Concentrate is a perfect example of the authenticity of product development and manufacturing execution. With this product, we have created a serum that actually communicates with the skin’s cellular system to determine its appropriate response to the unique microbiome of the user. This patent- pending technology is exclusive to the Columbia SkinCare brand.