PlatiNuM sPoNsor resortsuite resortsuite.com if you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? ResortSuite the company, like ResortSuite the product, has the ability to really person- alize a customer’s experience. The majority of our customers are multi-amenity, luxury wellness spas, resorts and clubs. Our customers range in the hundreds, not the thousands, so that we are able to cater to each and every one of our customers’ needs and build our staff organically over time to keep these relationships personal and dedicated. Our Customer Success Team actually reaches out proactively to our customers to ensure that we have a complete understanding of their changing goals moving forward, and that they are using the product to the best of its ability. What is your recipe for success when nurturing new business connections? In the spa industry, creating personal relationships always tops the list when it comes to our recipe for success— whether or not there is a tangible business opportunity. People change roles many times over the course of their careers, so you never know where each connection will lead. We strive to create positive long-term relation- ships with each and every one of our customers, ensuring we understand their business goals, and helping them to reach those goals at every turn. — Frank pitsikalis Founder & ceo 70 PULSE ■ July 2018 how does your brand continually work to connect with spas throughout the year? ResortSuite just held another successful User Conference in Toronto in March, which gave us a great opportunity to connect with our customers, open the conversation in terms of what is important to them now and moving forward, and show them oppor- tunities within the product that can be used to improve their business and daily operations. Throughout the year, we attend many conferences, events and tradeshows (including the ISPA Conference & Expo!) where we can connect with spas face-to-face and gain an understanding of their goals and objectives. product spotlight The latest version of ResortSuite Mobile really crystalizes ResortSuite’s vision of the guest experience. Guests have the ability to book everything a property has to offer including spa treatments, classes, programs, even golf tee times and dining reservations. The app has a built-in CMS, allowing properties to be in control of their customized guest-facing mobile app.