Pulse July 2018 - Page 70

PlatiNuM sPoNsor hydropeptide hydropeptide.com if you had to pick one key fact or insight about your business that you want customers to connect with, what would it be and why? We want people to know we are at the forefront of combining spa and science. We’ve always blended high-performance ingredien ts with botanicals to offer a luxurious result. Now, we are working to enhance those results with the science of Epigenetics—working at a cellular level to maximize skin health. What is your recipe for success when nurturing new business connections? Nurturing a new business connection is just like building any type of friendship or relationship. It requires building trust, asking questions and taking a genuine interest in what is important to the other person. once you have this, you are on the path to a successful connection. — christopher m. pachuilo vice president and co-Founder 68 PULSE ■ July 2018 how does your brand continually work to connect with spas throughout the year? Technology allows us to connect with our spas in a number of ways and the spa operators will typically tell you how they want to communicate. Texting, Instagram, and Facebook are some of the new options our reps are using to keep in touch with their accounts. product spotlight Some of the top sellers for HydroPeptide are our sunscreens. This summer we launched a new body SPF called Solar Defense Body. This smooth, mineral sunscreen spray is light, weightless and free of ingre- dients that are banned in Hawaii.