tHE EducatioN coNNEctioN
c o N t i N u E d f r o M Pa g E 3 9
MarKEtiNg
digital persuasion: sell
smarter in the modern
marketplace
“Activate word-of-mouth
marketing by empowering
advocates and influencers to
socially and visually share
experiences, treatments and
products.”
speaker: erin Gargan
this session Will connect you With… Practical takeaways for creating more
shareable content using influencers, live video and other social media trends.
A lot has changed in the social media world in the last six months, so Gargan
will make sure ISPA attendees feel equipped to evolve their social strategies to
take advantage of new technologies, formats and strategies.
session description: What inspires us to share with others? Why do we share
some posts to our trusted network but not others? How can marketers persuade
today’s social, mobile and digital customer to endorse their messaging with the
all-powerful share? The first step to building a stronger social strategy is cultivating
a stronger sharing strategy. Understanding the psychology behind why we share
what types of content with whom is the key to harnessing the incredibly viral,
word-of-mouth power of social media. Using Gargan’s formula, you’ll leave
empowered and equipped to persuade your audience to endorse more of your
content with the almighty share.
top 3 takeaways you Won’t go Home Without:
1. How to maximize the powerful psychological principles of social media sharing.
2. How to better utilize influencers and advocates to amplify your message for you
in a visual way.
3. The Three Step Digital Persuasion Formula for persuading your audience to
share more of your content with their trusted network.
become a social media
marketing superstar
“Social media has immense
potential for advertisers
beyond just posts, likes and
shares. Anyone can be a
social media advertising
superstar!”
speakers: Wanda Love
and angela cortright
this session Will connect you With… Specific step-by-step instructions on how to
use social media (specifically Facebook and Instagram) to target your ideal
audience. Love and Cortright will demonstrate best practices on how to use the
Facebook and Instagram Ad Manager, how to use existing assets (mailing lists,
etc.) to leverage the more than 2 billion people on social media, how to drive
traffic to specific outcomes, and so much more.
session description: Dive into the depths of Facebook and Instagram marketing
with this comprehensive presentation that provides a detailed path to your social
advertising success. You’ll discover the robust advertising options available, how to
establish your objectives, define your audiences, create compelling ad creative,
monitor and measure each campaign and have tangible results to report to your
team.
top 3 takeaways you Won’t go Home Without:
1. Understand the power of the Facebook/Instagram advertising platform.
2. Unearth new ways of marketing to your existing customers and finding new ones.
3. Learn step by step how to become a social media advertising superstar.
(CONTINUEd ON PAgE 42)
40
PULSE
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July 2018