Pulse July 2018 - Page 41

MarKEtiNg creating profits with social media and pr “The media needs us more than we need them.” speaker: christina daves this session Will connect you With… The best ways to access and use both traditional and social media to reach your customers. Visibility means more people know about your business. Whether it’s building your social network or being featured in newspapers, magazines, radio or television, the more exposure you get, the more potential customers will know about your business. session description: Do you ever wonder how businesses get on TV, radio, print or even national television shows? In this presentation, DIY PR expert, Christina Daves, will show you how to use social media and free publicity to gain massive visibility. She will share how to create engaging content and gain followers on social media, and she will go through her Get Famous Formula. Daves will show you how to stand out from the crowd and expose your business to potentially millions of new customers. top 3 takeaways you Won’t go Home Without: 1. Good social media content that will engage your following and how to find it. 2. How to get free publicity. 3. How to combine social media and PR for massive exposure to the marketplace. (CONTINUEd ON PAgE 40) Join us at ISPA 2018 to discover more about Davines haircare at the Headshot Station. us.davines.com