Pulse July 2018 - Page 26

MEMBEr PErsPEctivEs By KElly HEitz a look at Phoenix spas: Keeping Top of Mind in a Saturated Market the Phoenix area is home to several isPa member properties including alvadora spa at royal Palms resort & spa. hoenix, Arizona—home of Frank Lloyd Wright, scientology, and the nation’s largest city park— is a bustling and thriving city full of interesting people, stories and culture. Between the dry weather, the constant sunshine and deep spa tradition, it’s no wonder Arizona’s Urban Heart has become a hub for breathtaking resort spas. According the 2017 ISPA U.S. Spa Industry Study, resort/hotel spas are more heavily concentrated in the South P 24 PULSE ■ July 2018 West region when comparing the number of spas to the general population. Thirty-nine percent of the nation’s resort/hotel spas are in the South West, which is over two times the region’s 19 percent population share. Since the ISPA Conference & Expo will be descending upon the Valley of the Sun in a mere three months, this month’s Member Perspectives focuses on the strengths and challenges ISPA resort spa members face in the Phoenix area. Running a spa in a savvy market may seem like a dream come true for any