HERE TO STAY 2020 Spa Innovations Sticking Around for 2021
LAST SPRING , AS THE COVID-19 CRISIS WORSENED AROUND THE GLOBE , spa leaders raced to assess the ways in which the pandemic would affect their businesses and how they would respond . To say that the situation was fluid would be a massive understatement . Flexibility and adaptation became necessary on an unprecedented scale . Nearly a year later , the widespread operational changes ushered in by COVID-19 are no longer novel . Instead , they are simply a matter of course , so much so that they could almost be recited from memory , like a mantra intended to ward off transmission of the world-altering virus . Heightened sanitation protocols . Overhauled pre-arrival processes . Reimagined guest experiences . The list , of course , goes on and on .
22 PULSE ■ JANUARY / FEBRUARY 2021