SNAPSHOT SURVEY
QUARTERLY PERFORMANCE
OCTOBER 2019
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KEY TAKEAWAY:
Growth for Some, Not for All
THE SPA INDUSTRY AS A WHOLE continues to
grow, but this recent Snapshot Survey suggests that QUARTER 3 QUARTER 3
2019 VS. 2018 2019 VS. 2018
not all spas joined in the good times equally during RESPONDENTS WHO
SAW REVENUE DROP DAY SPAS WHO SAW VISITS DROP
Q3 2019. When comparing Q3 2019 to Q3 2018, 27
Q4 of
2019 may have
brought a big
boost in business
for spas. Stay
tuned!
percent of respondents saw revenue drop, a
troubling increase over the 18 percent who
40%
reported the same in 2018. A few spas saw profit
shrink by as much as 20 percent or more. 40 percent
of day spas reported that spa visits were down in
27%
Q3 2019—over the same time last year, only 21
percent of day spas reported the same.
18%
Don’t let this get you down, though: across-the-
21%
board growth generally seems to be strong, and Q4
of 2019 may have brought a big boost in business for
spas who saw visits decrease. We’ll find out soon.
2019
2018
2019
TIS THE SEASON: ‘“WE ALWAYS HAVE a pumpkin carving contest,
Ideas for Giving Back
to Community and
Coworkers this Winter we have Santa come out and take pictures with
2018
employees’ families and give gift cards to local
businesses. For the community, we have a winter
clothing and food drive.”
“[WE’RE MAKING] some opportu-
nities for the team to serve in our
community by serving at the soup kitchen, animal
shelter, rest home and women’s center.”
“FOR THE PAST 20 YEARS we have celebrated the
winter solstice as a staff. We close early that night and
I decorate the breakroom table with fir, holly, fruit and
other sacred herbs. There is a varying ritual where we take
two pieces of paper: one to represent the thing the person
wants to release this year, which is burnt. One to represent the wish for
the new year, which we float in the pool with gardenias and candles.”
58
PULSE
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JANUARY/FEBRUARY 2020