ICTURE THIS:
you’re contem-
plating where to go for drinks and apps this
Friday for your weekly happy hour. Bored with
the same rotation of pubs and restaurants, you grab
your phone and quickly search “top 10 restaurants with
drink and app specials near me.” Immediately, you have a
list of dining options, each with several recent reviews
from happy (and not so happy) customers. After a few
minutes scanning the data in front of you, you confidently narrow
down your choices and happily report to your friends that you’ve
discovered a new restaurant to add to the mix.
Online reviews are an incredibly powerful marketing tool
for restaurants, sure, but also for spas. Reviews on Google Maps
and Yelp can make or break a spa, particularly if your clientele is
largely from out-of-town. And just as a good review can be a
tremendous boon to your brand, so too can a negative review be a
black mark on your record that drives away business. With the right
tools, though, you can amplify the good reviews, mitigate the bad and
use online reviews to benefit your spa’s exposure.
January/February 2019
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