RESETTINg
yOUR
CULTURE
A New Model for
Engaging your Team
and Boosting
your Brand
BY
MIKE
GANINO
IMAGINE YOU’VE BEEN INVITED TO A DINNER PARTY by a new acquaintance. initially,
you aren’t sure what to expect—will it be a sit-down evening with jazz music echoing from
the bose speakers? or will you be sitting at picnic tables strung around the backyard with a
beer and the Spotify playlist set to yacht rock? or is it a crowdsourced potluck where
everyone will find a comfy spot to nosh and chat? Will the vibe be social and raucous, or
introspective and thoughtful? The dinner party is part planning and part execution, where
the host is responsible for creating the conditions, and the guests are responsible for how
they respond to them.
36
PULSE
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January/February 2019