Pulse January / February 2019 - Page 38

RESETTINg yOUR CULTURE A New Model for Engaging your Team and Boosting your Brand BY MIKE GANINO IMAGINE YOU’VE BEEN INVITED TO A DINNER PARTY by a new acquaintance. initially, you aren’t sure what to expect—will it be a sit-down evening with jazz music echoing from the bose speakers? or will you be sitting at picnic tables strung around the backyard with a beer and the Spotify playlist set to yacht rock? or is it a crowdsourced potluck where everyone will find a comfy spot to nosh and chat? Will the vibe be social and raucous, or introspective and thoughtful? The dinner party is part planning and part execution, where the host is responsible for creating the conditions, and the guests are responsible for how they respond to them. 36 PULSE ■ January/February 2019