Pulse January / February 2019 - Page 35

“Not only is the new third company growing quickly, the partners’ other two companies have each also gained new customers from association with the reputation of the other.” company growing quickly, the partners’ other two companies have each also gained new customers from association with the reputation of the other. “We are finding that so many of our prospective clients know our companies, and that leads to having trust. That trust helps with securing the sale, and building a bridge with the client, so they know we can do exactly what we say, and in a timely manner,” said Brown, adding that the only thing she’d do differently would be to act sooner. Judith Compton, founder and creator of Mala and Mantra, is also involved in a new, successful strategic partnership, with Body Bliss. Mala and Mantra creates “mindful” mala bead jewelry designed to “empower the world through wellness.” Each piece is handcrafted by women artisans in the Philippines, using sustainable wood beads, semi-precious gemstones, and other natural materials. The brand is available online, as well as in more than 200 luxury resorts around the world, including Four Seasons, The Ritz-Carlton, and Waldorf Astoria. Compton said that although the company has partnered with a number of non-profit organizations over the years as part of its Crafted for a Cause program, the Body Bliss partnership is “the first creative collaboration we’ve done with a fellow spa-industry vendor.” The partnership idea came to Compton when she designed the new Lava Mala line: “I came up with the idea for our Lava Mala collection more than a year ago. However, I didn’t know how to approach the essential oil component, because essential oils aren’t a product we have experience with or are looking to manufacture ourselves. “Instead of finding an essential oil company that would create a private-label blend for our collection, I decided to partner with a well-known brand in the spa industry that has the reputation of being an expert in essential oils. “I’m a huge fan of Body Bliss, so it was the first company that came to mind as a potential partner. Fortunately, they were thrilled to partner with us for this collection, and it’s been an incredible partnership from the beginning. Our teams have worked really well together, and I greatly appreciate the fact that they have the same commitment to quality and attention to detail that Mala and Mantra does,” said Compton. Her team is in touch with Body Bliss at least once a week, and sometimes two to three times. Compton said the majority of the communication is by email, but either partner is quick to jump on a call when something critical or complicated needs to be discussed. “We’ve been extremely fortunate that Body Bliss has been so easy to work with. Everyone on their team is very profes- sional and always provides us with excellent customer service. I was uncertain what it would be like to accom- modate the processes and procedures of another company, but I was pleasantly surprised at how similar our operations are. That has made this collaboration run really smoothly,” Compton said. She echoed Brown, in saying she would increase the startup period to accommodate unexpected issues and deadlines. January/February 2019 ■ PULSE 33