Pulse January / February 2019 - Page 33

Partnerships are like marriages: good ones make everything better. In business, choosing and working with a partner requires the same kind of commitment to honest communication. The benefits can be extraordinary. Think GoPro and Red Bull, Taco Bell and Doritos, Nike and Apple. When businesses share common interests, combining energies can yield greater results than either entity could achieve alone. Each can discover new markets, new uses for products and greater customer insight, as well as improved marketing results. January/February 2019 ■ PULSE 31