MEMBER PERSPECTIVES
BY JAMISON STOIKE
What’s on the Menu?
Members Share Their Strategies for
a Successful Menu Overhaul
Evensong Spa launches a new menu every two years to keep pace with changing trends.
A STRONG MENU IS ESSENTIAL TO
RUNNING A SUCCESSFUL SPA. A well-
presented menu with thoughtful, trend-setting treatments that
cover a range of guest needs can boost your business in more
ways than one by getting both guests and staff excited.
But when is the right time to change up a successful menu
for something fresher? How should you determine what treat-
ments stay, go or are added? And once you’ve built your new
menu, how do you present and market it to build enthusiasm
and bolster sales?
This month, Pulse got the answers to these questions from
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PULSE
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January/February 2019
three ISPA members—
Monterey Plaza Hotel & Spa,
Evensong Spa and Four Seasons Resort Hualalai at
Historic Ka’upulehu - Hualalai Spa—all of whom have recently
redone or are currently redoing their menus.
When to Change
The most obvious sign that a menu refresh may be in order?
Slowing sales.
This is what drove Heidi Clark, spa director at Monterey
Plaza Hotel & Spa, to initiate a complete menu overhaul at the