Pulse January / February 2018 - Page 56

S N A P S H O T S U RV E Y reatment trends in spa was the topic of September’s Snapshot Survey. Answering questions on spa’s most popular treatments, new treatments added and allocated treatment times within spa menus, respondents were also asked to identify which audience their spa offers or promotes a specific treatment to among various consumer groups, showing a tie between men and bridal parties. T 56% 42% ATHLETES 63% 71% 84% BRIDAL PARTIES 65% 13% ALL SPAS DAY SPAS 19% CANCER PATIENTS RESORT/HOTEL SPAS 10% 64% 65% INDIVIDUALS WITH HIGH STRESS 69% 10% KIDS (12 AND YOUNGER) 10% 12% 71% 55% MEN 80% 24% TEENS 19% looKing for more Snapshot 29% Survey research? The ISPA Academy houses reports from the last two years of Snapshot Surveys. Want to get involved? Snapshot Surveys are administered monthly to ISPA members. They consider the state of the spa industry and its trends while helping to identify needs for spa professionals. Keep an eye on your inbox for the next Snapshot Survey invitation to participate! 54 PULSE ■ January/February 2018