Pulse January / February 2016 - Page 61

T he monthly ISPA Snapshot Survey provides ISPA members the opportunity to participate in and access useable and relevant industry research. The November 2015 ISPA Snapshot Survey explored spa gratuities and service fees. In this survey, 45 percent of all spas member respondents reported having automatic services fees/charges. Respondents were then asked to identify the fee or service fee percentage as well as the percentage that goes to the service provider. The wide variety of responses ranged from 12.5 percent to 23 percent, with several different breakdowns of the percentage that goes directly to the service provider. It was revealed that many spa members feel guests can have difficulties differentiating between service fees and gratuities. The chart below shows efforts that are made by spas to encourage guests to leave a gratuity. STAY-IN-THE-KNOW about trends and hot topics in the spa industry by completing the monthly ISPA Snapshot Survey. With your participation, you’ll receive the full report filled with insights from your spa industry peers. Keep an eye on your inbox for next month’s survey. January/February 2016 ■ PULSE 59