Pulse January / February 2016 - Page 22

MEMBER PROFILE Guests and Demands The majority (60 percent) of the spa’s guests consists of female spa-goers— and this was clearly evident during the spa’s most successful marketing campaign launched in time for last year’s Mother’s Day. “We partnered with Fiat. The idea was that, when purchasing a gift card for mom, the car company would pick her up before and after her treatment! It was a great success and increased our sales for the month of May up to 50 percent compared to sales in the same month period of the previous year,” he says. In terms of treatment demands, Rivera says there’s a growing interest in the spa’s signature therapy called Waterology. Performed at the Flotarium, therapists perform a massage treatment on to the guests’ feet, hands and head while guests detoxify and let go in complete surrender to the feeling of weightlessness. Rivera says, after a year of operations, he has observed that their guests return to 20 PULSE ■ January/February 2016 the spa not just to relax, but also to address specific body aches. This has shifted Rivera’s focus to hire qualified staff members and provide proper training to therapists. “We have a three-step interview process. We hire most of our therapists from local schools and we are lucky to have amazing talents to join the team. We also have a lead therapist incharge of monthly continuing education,” he says, adding that therapists are further certified in Waterology, an exclusive service at YeloSpa San Juan. In addition, YeloSpa offers stretching therapies and a space called Cloud Nine, where the spa holds life coaching and guided meditation sessions. These unique offerings, along with the spa’s sense of exclusivity, add to the sensorial experiences that help YeloSpa San Juan win over spa-savvy guests. n ABOUT THE SPA Spa open date: May 1, 2014 Square footage: 5,000 square feet Number of treatment rooms: 8 Number of full-time spa staff: 15 Guest ratio percentage (female vs. male): 60 female vs. 40 male Method of staff payment/ compensation: Massage therapists and estheticians get a 28 percent commission out of every service Signature treatment: Waterology Product lines used: Naturopathica and Mesoestetic Contact: YeloSpa San Juan 105 de Diego Ave. San Juan, Pu \