SNAPSHOT SURVEY
You may have the greatest treatments or the most incredible products in the world, but it doesn’t matter if no
one knows about them. That’s where marketing comes in.
The most recent Snapshot Survey asked respondents about all things marketing and provided insight into industry-wide
trends. Digital advertising is king of the hill, with 83 percent of respondents using email and 92 percent using social media.
Most respondents consider Facebook and Instagram to be the most effective social media platforms, with Twitter and Pinterest
as the least effective. However, print advertising still maintains sizable market share, particularly among hotel/resort spas (51
percent) and resource partners (51 percent).
How effective do you feel the
following marketing promotions are?
Respondents (All Spas) were asked to identify what they consider to be the
effectiveness of the following marketing promotions used by their spa.
45%
1
2
3
4
5
40%
35%
Not effective at all
Slightly effective
Somewhat effective
Effective
Very effective
32%
31%
31%
30%
30% 30%
28% 28%
29%
29%
27%
26%
25%
24%
23%
22%
18%
18%
19%
18%
16%
13%
12%
14%
14%
13%
14%
13%
10%
9%
9%
7%
5%
5% 5%
4%
2%
DISCOUNT FOR
FIRST-TIME
CUSTOMERS
SPECIALS FOR
SOCIAL MEDIA
FOLLOWERS
DISCOUNT
OFFERED
DURING SLOW
PERIOD
(i.e. mid-week
discounts)
58
PULSE
■
December 2018
FREE GIFT
WITH
PURCHASE
LOYALTY
PROGRAM
MEMBERSHIP
PROGRAM
SEASONAL
SPECIALS
VALUE-ADDED
PROMOTION
(i.e. free gift with
treatment, free
upgrade)