Pulse December 2018 | Page 43

dissipate more quickly than synthetic petrochemicals, which tend to linger and provide no health benefits. Ayurvedic Treatments For guests planning to combine health, luxury and vacation, many are choosing Ayurvedic resorts or wellness spas for their getaway. Ayurveda is a holistic medicine practice that allows physi- cians to examine the body’s internal energies in order to offer dietary guidance, detox treatments and natural remedies. Spas can offer an array of Ayurvedic treatments that service every facet of the Ayurvedic lifestyle. Trained therapists can work with the body to encourage healing, growth and physical stress relief with the goal of bringing guests into an open, blissful and restored state. Ayurveda is not only a system of healing but an entire science of life. It offers a body of wisdom that teaches people how to stay vibrant and healthy while finding the perfect balance of their personality and realizing their full human potential. Gaining popularity from scientific evidence of the intense connection between the mind and body, Ayurveda continues to be one of the world’s most sophisticated and powerful mind-body health systems, both in modern medicine and spa treatments. For this reason, Ayurvedic living has been reintro- The "farm-to-face" movement gained traction in 2018. IN-SPA TRENDS: More and more spas are partnering with local businesses or organizations to generate new revenue, including 45 percent of Day Spas. To help employees learn and thrive, hands-on vendor training is the most popular method used in spas, with almost 30 percent of spas implementing a $250-$750/per-employee training budget. duced and modernized to fit the lifestyle of wellness profes- sionals and gurus alike. With the wellness movement changing hundreds of industries through its powerful and results-driven approach, consumers are definitely enjoying this “next level” spa treatment as it aligns perfectly with every- thing that wellness stands for. Food for Your Face As is commonly known in the skincare industry, one way to obtain a healthy and vibrant complexion is to eat healthy foods. So why not put those same healthy foods directly onto your skin? Similar to farm-to-table restaurants, where menus are curated from fresh and healthy foods, farm-to-face beauty products come from pure ingredients often grown on the premises where the products are created. This allows for the inclusion of targeted superfoods like kale and avocados. Right in line with other ecological trends, this phenomenon appeals to sustainable-minded consumers on the hunt for natural and organic-certified beauty products. According to Cult Beauty, a wellness brand curator and informational blog, brands are now “hand-rearing” the bulk of their ingredients on site— planting and cultivating the herbs, fruits and vegetables needed to make their complexion-perfecting recipes. Multiple common food ingredients and cooking aids can be found on the label of facewash products, such as coconut oil and sea salt. Coconut oil helps cleanse, moisturize, heal and nourish the skin, while Himalayan or Celtic sea salts are usually found in facial masks. Because sea salt contains anti-inflam- matory properties, it soothes and helps the skin to retain moisture and calm breakouts. Established and budding brand names who tout these “home-grown” ingredients and processes are guaranteeing their products to be rich in antioxidants, vitamins, minerals and bioflavonoids. They are making their mark by empowering consumers to make informed buying choices as they are now presented with ample opportunities to not only help the environment, but also help themselves. n December 2018 ■ PULSE 41