Pulse December 2017 - Page 34

ways Daniel Pink made us think tuesday’s general session started off with some epic PoWer Poses. ISPA Foundation Chairman Frank Pitsikalis welcomed the female members of the board of Directors to the stage to show all of ISPA what strong women look like. It was such a great moment! It was clear that Amy Cuddy’s keynote from the day before had really hit home with our ISPA community. daniel Pink giving IsPa insight into our biggest motivators. another round of ruth stricker’s wise voices brought The Apexer to the stage. He told a moving story about an out-of-body experience in his youth that changed his life’s purpose. As we all know, finding a career that is also your calling can be near impossible; most people never find it. After listening to The Apexer’s story, we were shown how it just takes courage and confidence to have the guts to follow your dreams. Powerful stuff! We also had Colin McIlheney from 32 PULSE ■ December 2017 PricewaterhouseCoopers to the stage on Tuesday to explain the groundbreaking research from this year’s ISPA Industry Study and Compensation Supplement. For the first time ever, spa visits were well above 180 million in the U.S., with revenues topping US$16.8 billion. Those numbers were mind-blowing, and we are well on our way to meeting McIlheney’s challenge of US$20 billion in revenue by 2020. McIlheney also introduced the Spa Workforce Survey, a first-of-its-kind industry research study that will shed a light on the true needs of the spa worker. McIlheney challenged us to 10,000 responses. Pitsikalis, along with spa legend Mary Tabacchi, then presented the 2017 ISPA Foundation Mary Tabacchi Scholarship to LaTesha Council, who is in her second year in the Master of Tourism Administration Program at George Washington University. The second General Session also gave ISPA the opportunity to present the