Pulse December 2017 - Page 26

MeMber PersPectIves Because guests come to The Spa at Beaver Run to experience a wellness retreat or rehabilitation from being on the mountain all day hiking, rock climbing, skiing or snowboarding, it’s essential her therapists know how to zero in on exactly what each individual guest needs. “The client today is looking for more than just a massage and facial,” Fournier says. “They’re seeking an experienced therapist who will change the way they live their lives.” The therapists at The Spa at Beaver Run are not only therapists, but knowl- edgeable educators with experience ranging from relaxation and energy healing to sports therapy and stretching. They offer guests ways to help rejuvenate the skin they are in. “We want our guests to know that a spa is more than just a luxury,” says Fournier. “Our therapists at The Spa at Beaver Run will customize each service to our guests’ specific needs. We specialize in making each experience a personalized journey through relaxation so that we can restore your inner peace, body and mind. We want to teach you a lifestyle that you can bring home with you from your vacation in the Rocky Mountains.” The Spa at Beaver Run incorporates organic and all-natural products from Scientific Organics and has a retail boutique that allows guests to not only bring their spa experience home with them, but also bring their Beaver Run experience home, which is part of the cohesive branding angle. overcoming staffing challenges Because The Spa at Beaver Run is located in a vacation destination in Colorado’s Summit County, it has a seasonal population, which can limit the at the spa at beaver run, knowledge is power and every staff member is extensively trained on every product and therapy. amount of employees The Spa has year- round. Summit County is also currently facing a major housing crisis—there’s not enough affordable housing to accommodate both seasonal and year- round workers, which makes it difficult to attract potential employees. To solve this problem, the resort has chosen to invest in employee housing, which has turned into a major benefit and, now that the spa is under Beaver Run’s ownership, spa employees can take advantage. This, along with a Merchant ski pass program, discounts at the spa and at on-property dining establish- ments, and a competitive benefits package offered to Beaver Run employees, has allowed The Spa to become more competitive for attracting the most qualified therapists in the region. n sPa quIcK facts spa open date: August 1, 2017 - Beaver Run recently bought back the spa after being independently owned and operated for 20 years. Percentage of guests: 30% male vs. 70% female Product lines used: Scientific Organics/ EmerginC, Bella Lucce, Liz Alpert Jewelry, Saltability, Sposh, and more to be introduced after our first ISPA Conference & Expo! number of full-time spa staff: Five, but looking for more to join our team. Most used Marketing channel: Website and Facebook. Phone: 970-453-8757 Website: beaverrun.com facebook: beaverrunspa 24 PULSE ■ December 2017