Pulse December 2015 - Page 68

T he monthly Snapshot Survey gives ISPA members the opportunity to participate in useable and relevant industry research. September’s survey asked members to share ways they keep their treatment and retail product lines fresh and up-to-date. The spa industry is constantly evolving and the survey results provided a very encouraging picture of an industry that is constantly striving to keep up with trends and exceed customer expectations. Eighty percent of respondents said they are looking to add or change retail product lines while 63 percent are looking to change their treatment offerings. The report also outlined creative incentives implemented by spa respondents to help motivate staff members to sell, including contests, gift certificates, monthly round tables and bonuses. Resource partners, on the other hand, tend to focus on strategic marketing and rollouts for their new products. Education is their other area of focus, as new products require training to sell effectively. CHECK YOUR INBOX for the next Snapshot Survey link and participate in the survey to receive the full monthly results. 66 PULSE n December 2015