Pulse December 2015 - Page 36

MONDAY’S GENERAL SESSION TAKEAWAYS Randi Zuckerberg Top Trends in the Digital Age B Y M A E M A Ñ AC A P - J O H N S O N eynote speaker and Zuckerberg Media CEO Randi Zuckerberg opened this year’s General Sessions with a roundup of technology trends. Despite the nagging narrative about this generation’s addiction to technology and inability to unplug, Zuckerberg brought forward a 360-degree view on the opportunities and challenges that social media and technology present in our lives. “I’d like to look at technology both from the lens of opportunities and challenges.” While she ended her talk with a reminder to embrace a digital detox, she also presented trends and new ways of thinking to encourage ISPA attendees to leverage the power of technology to their advantage. 34 PULSE n December 2015