MEMBER PROFILE
sacred space, much like safely sheltered
under a tree’s nurturing branches.
“Our methodology and concept has
never changed, we have rebranded the
packaging of how we deliver our concept
to our valued clients. If we were to go
back in time and place our current brand
in 1991, the consumer would not have
been ready for us. We have watched the
unfolding of alternative medicine
become more accepted, along with
knowledge about our food, our
environment and our energetic body.
This awareness has catapulted our
business into what my intentions had
been from the inception. We have come
‘full circle,’” she says.
Facing Challenges
Like any other business, the spa went
through challenging times. “Our
company was devastated by a flood in
October 2011. It was our most
challenging time,” Tardif recalls. “As
most may imagine, any crisis can be a
crucial turning point in any business.
Teamwork and morale are the two areas
that are paramount to navigate through
and succeed.”
Tardif says her team’s ability to work
together was the reason why they were
able to quickly manage the crisis. Team
members helped through the long hours
of cleanup and setup of the satellite area
in order to continue to serve guests
while the spa was in the process of
remediation.
“We all have heard that ‘the Chinese
symbol for crisis is composed of two
characters: one for opportunity, the
other for danger’. We truly took the
moment to create an opportunity for us
to strengthen our bond as a team,
allowing us to deliver exceptional service
to our clients and keeping our business
16 PULSE
n
December 2015
strong,” she says. “Many people told me
to temporarily close down and focus on
the remediation. Many small businesses
went out of business, as the financial
hardship was unbearable.”
But the spa did not only survive, but
came out stronger than ever. About to
mark its 25-year anniversary, BodiScience
plans to offer a US$19.91 pricing on
treatments as its way to reflect back on
its opening year. BodiScience has also
teamed up with Diamond Way Ayurveda
to create the “Welcome Home Warrior”
project, helping veterans struggling with
post-traumatic stress disorder (PTSD). In
the long-term, Tardif is looking into
offering entrepreneurs who share her
vision to join the business and grow the
brand in other locations.
As far as valuable lessons she
learned, she says resiliency, consistency
in service and integrity are key qualities
to success. “Develop resiliency. You
need to be adaptable and resilient to be
successful for the long haul. Attain
consistency through systems. Cultivate
integrity. When your external actions
reflect your internal code, you are in
alignment with your morality. Take pride
in every task, interaction and treatment
you deliver.” n
ABOUT
THE SPA
Spa open date: June 1991
Square footage: 3,800
Number of treatment rooms: 7
Rebranding: 2013
Signature treatments: Ayurvedic
treatments
Charitable initiative: Welcome
Home Warrior
Contact:
BodiScience Wellness Center & Spa
100 Cummings Center, Suite 150F
Beverly, Massachusetts 01915
Phone: 1.978.927.9909
Website: bodiscience.com