Pulse December 2015 - Page 17

Early Years Tardif learned of her mother’s diagnosis on June 21, 1991, the same day she signed the lease for her retail and esthetic center. Then called Body Sense, the spa occupied a mere 750-square-foot space. “The way my mother handled her fight gave me the inspiration to go forth and follow my dream, and her strength, conviction, persistence and faith in me ignited my vision to become a reality,” she says. Tardif wanted to bring much of the Eastern philosophy she had studied to the spa world, creating a business that has blazed a trail in alternative therapy, nutrition, exercise and meditation. Back then, few businesses looked at their clients’ overall wellness, mental as well as physical health. “We have developed a true ‘wellness relationship’ with our clients, many of whom have been with us since we first opened our doors,” she says. “We nourish a professional relationship by delivering quality care which has “We all have heard that ‘the Chinese symbol for crisis is composed of two characters: one for opportunity, the other for danger.’” achieved great client retention, even to the point that we now treat many of our original clients’ children and extended families. No loyalty program can compete with that.” Learning from a Mentor She credits having a great teacher, one who inspired her to chase her dreams, as the other reason that motivated her to open the spa located in Beverly, Massachusetts. At cosmetology school, which she attended at least partly to accompany a friend, Tardif met Gilbert DAWN TARDIF President BodiScience Wellness Center & Spa Beverly, Masachussetts Gallant who gave her a deeper understanding of the inner-workings of the spa industry. “He would tell me that my approach to the business of health and beauty was unique. It was not until I graduated and heard about spas that I finally put all the pieces together. Creating a business based on different business principles is what Gilbert was trying to tell me,” she recalls. Equipped with the knowledge, she applied all the learnings to her business, which eventually grew in size. In 2005, BodiScience moved to a 3,800-squarefoot space that now has a much larger retail center and seven treatment rooms. The rooms comprised of a couples/yoga room, transition room, esthetic/massage rooms, employee area, nail/chair massage and a private space for consultations. The spa went through a rebranding in 2013, introducing a new name and logo (Bodhi-tree), which signifies a safe and December 2015 n PULSE 15