Pulse August 2020 | Page 58

ISPA FLASHBACK In ISPA Flashback, an ongoing series in celebration of our 30th anniversary, we’re going to share with you the visual highlights of 30 years of ISPA, from 1991 to 2020. NEW IDEAS FOR CHALLENGING TIMES 2009 – 2011 THIS YEAR, THE CHALLENGES POSED BY COVID-19 to the ISPA community to work together on a slate of new resources: the ISPA Spa Reopening Toolkit, sanitation guidelines, Town Halls and more. Just over 10 years ago, the onset of the Great Recession caused a similar effect. In 2009, ISPA transformed the ISPA Snapshot Survey into a monthly series of quick-response surveys that has become a staple of the ISPA member experience. And in 2011, ISPA worked with PwC to create the first ever Consumer Snapshot, which was just nine pages long. That survey turned into the Consumer Snapshot Series, which just recently released its 10th volume: “Navigating Through the COVID-19 Pandemic.” The Consumer Snapshot Volume X, released earlier this year. 46 PULSE ■ AUGUST 2020