Pulse August 2020 | Page 47

MEMBER PERSPECTIVES CONTINUED “Now, the path is clear. We’re in a new normal. How can we lead and be better leaders than we’ve ever been? After the destruction has to come the beauty of innovation.” — MEGAN JASPER, Director of Operations and Marketing experience would change,” Westerbeke says. “We sent out a discount on skin, nail and body services for the month [of June], but we got a really light response. Safety is the new luxury, and that’s what we’re marketing right now.” Reevaluating the Reopening Jasper noted that two big decisions made by Gadabout while its locations were closed played out in very different ways once the salons reopened. Gadabout decided to be an entirely cashless business upon reopening, which disrupted their usual gratuity process. “Our credit card processor can’t put a gratuity on a credit card purchase,” says Jasper. As a workaround, Gadabout previously would give customers cash back to give directly to their service provider—something they could no longer do as a cashless operation. Instead, they chose to use Zelle for gratuities. “We thought we were going to have World War III on our hands with our staff and our guests,” Jasper jokes. AUGUST 2020 ■ PULSE 35