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“Consumers are more knowledgeable
now. They want to know the
ins and outs. If you have a company that
has tracing and testing in place, you know
the farmers that are growing your hemp are
licensed.”
—HEATHER KREIDER
direction of a trusted source. “Spas give the person who’s
interested in CBD or who might benefit from it the opportunity
to shop for it in a comfortable environment,” says
Luongo.
Hannah Duncan, founder of Well Products, which manufactures
a range of CBD products, has often encountered
these curious but uncertain consumers, who may most
often see CBD products in garish packaging near the register
in convenience stores. “It makes me laugh when
people tell me that they can buy CBD anywhere. You can
buy a face cleanser anywhere, too. It doesn’t mean it’s the
same quality.”
And while a knowledgeable massage therapist or esthetician
can often act as a trusted bridge between spagoers
and the CBD products they may be interested in
trying, as Kreider points out, for spas looking to encourage
more guests to take advantage of the benefits of CBD
treatments, education can’t begin and end with service
AUGUST 2020 ■ PULSE 19