STAY CONNECTED
BY NELSON LANE
Responding with Community
WHEN THE COVID-19 OUTBREAK led to the
cancellation of the Talent Symposium, Media Event and
ISPA Conference & Expo, the entire ISPA family rallied
together to encourage, enlighten and support one another
during a difficult time without precedent.
As a non-profit organization with a volunteer board of
directors, it’s ISPA members like you who have steered the
ship through the COVID-19 crisis, charting a course for our
entire industry in the process. Countless volunteers have
donated both their time and expertise to craft key resources
like the ISPA Spa Reopening Toolkit, which has been viewed
more than 125,000 times. The voices and feedback of ISPA
members also led to the launch of our Virtual Chat Series,
Reopening Town Hall Series and the ISPA Chats with
Product Pros. All of these member-driven initiatives have
served to help ISPA members stay connected during a
time of overwhelming isolation.
If you have an idea for a resource that your spa or
resource partner business may need in the coming months,
you’re encouraged to send it to the ISPA staff at
[email protected]. Everything that ISPA does—from the
ISPA Conference & Expo to Pulse, webinars and more—
goes back out into the spa community. When you volunteer
an idea or offer feedback on a resource, you’re not just
helping ISPA: you’re helping the colleagues and friends you
learn, connect and laugh with at each year’s ISPA Conference
and Expo. ISPA isn’t just the voice of the spa industry.
It’s your voice, and we’re thankful when you make it heard.
WANT TO CONNECT WITH EXPERTS’ insights on reopening?
You can view recordings of all of the ISPA Town Hall Series
webinars and ISPA Chats with Product Pros on the
International SPA Association YouTube channel.
ISPA INTERVIEWS:
Supporting Mental Wellness
with Kristine Huffman
AS SPA DIRECTORS GET BACK TO WORK and
reopen their spas during this difficult time, staying
mentally well—for both a spa’s leaders and its
staff—is critical to provide returning customers
with the best experience possible. In this Q&A
with ISPA’s Josh Corman, Kristine
Huffman discusses how to
achieve emotional balance
and stay centered during a
turbulent time.
10 PULSE ■ AUGUST 2020