money matters
by c h r i s ko lo dZ i e J s k i , c e o, c h e l l a P ro f e ss i o n a l s k i n c a r e
FOUR MERCHaNDISINg
Secrets
tO SUCCESSFULLy REtaIL
from small day sPas to the largest hotel and resort sPas, every ISPa member
can grow their business by improving their retail revenue. to do so, it’s important to focus
equally on the technical—how much product to keep on the shelf, where to place certain
products—as it is to focus on the overall experience and ambience of your space. Here are four
secrets to increasing retail revenue using an across-the-board approach to merchandising.
the first step to successful merchandising? taking inspiration from those who do it right, such as this blue mercury location in santa monica, california.
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aUgUSt 2019